寶馬集團擴大在歐洲的生產網絡
“寶馬集團決定建造這座新工廠，這再次證明了我們對增長的看法。在對，墨西哥和美國進行大量投資后，我們現在正在加強在歐洲的活動，以維持亞洲，美國和我們大陸之間的生產平衡，“BMW AG管理委員會主席HaraldKrüger說。“歐洲是寶馬集團大的生產基地。僅在2018年，我們就在德國工廠投資超過10億歐元，用于升級和準備電動汽車。“
寶馬公司生產董事會成員Oliver Zipse補充說：“未來，寶馬集團在歐洲的每個工廠都將配備生產電動和傳統車輛。我們在匈牙利的新工廠也將能夠生產燃燒和電氣化的BMW車型 - 所有這些都在一條生產線上。它將為我們的生產網絡帶來更大的能力。生產開始時，工廠將在靈活性，數字化和生產力方面樹立新標準。“
歐洲是寶馬集團重要的市場。2017年，它占所有汽車銷量的近45％，銷售量為110萬輛。截至2018年6月底，寶馬集團在整個非洲大陸的許多市場增長，車輛交付總量超過56萬輛 - 同比增長1.2％。
開發生產網絡的新決定遵循寶馬集團平衡增長的戰略原則，是寶馬集團戰略NUMBER ONE> NEXT實施的下一個合乎邏輯的步驟。
歐洲有競爭力的生產基地
寶馬集團選擇在德布勒森擴建其生產網絡，因為其良好的基礎設施，合適的物流連接以及與現有供應商網絡的接近程度。當地的合格人員是另一個關鍵優勢。除了工廠本身的團隊外，還將在新工廠和當地區域內與供應商和服務提供商建立大量工作崗位。
自2004年以來，寶馬集團一直在匈牙利設立代表處，并與該國的供應商保持著長期積極的關系。去年在匈牙利購買了價值14億歐元的材料和服務。
德布勒森工廠將在數字化，可持續性和靈活性方面樹立新標準。此外，它還將成為技術者，擁有創新的自動化解決方案，先進的輔助系統和靈活的物流應用。為了與寶馬集團高度靈活的生產系統原則保持一致，新工廠將在一條生產線上生產傳統和電動車輛。
The BMW Group continues to expand its production network in Europe, with a new facility to be built in Hungary, close to the town of Debrecen. It will come at an investment of approximately €1 billion, offer capacity of up to 150,000 units a year and create over 1,000 new jobs.
“The BMW Group’s decision to build this new plant reaffirms our perspective for global growth. After significant investments in China, Mexico and the USA, we are now strengthening our activities in Europe to maintain a worldwide balance of production between Asia, America and our home continent,” said Harald Krüger, Chairman of the BMW AG Board of Management. “Europe is the BMW Group’s largest production location. In 2018 alone we are investing more than €1 billion in our German sites to upgrade and prepare them for electric mobility.”
Oliver Zipse, BMW AG Board Member for Production, added: “In the future, every BMW Group plant in Europe will be equipped to produce electrified as well as conventional vehicles. Our new plant in Hungary will also be able to manufacture both combustion and electrified BMW models – all on a single production line. It will bring greater capacity to our worldwide production network. When production commences, the plant will set new standards in flexibility, digitalisation and productivity.”
Europe is the most important market for the BMW Group. In 2017 it accounted for almost 45 percent of all vehicle sales, with 1.1 million units sold. Up to the end of June 2018, the BMW Group grew in many markets across the continent, with vehicle deliveries totalling more than 560,000 units – a year-on-year rise of 1.2 percent.
The latest decision to develop the production network follows the BMW Group’s strategic principle of balanced global growth and represents the next logical step in the implementation of BMW Group Strategy NUMBER ONE > NEXT.
Competitive production site in Europe
BMW Group choose to expand its production network at Debrecen because of its good infrastructure, suitable logistics connections and proximity to the established supplier network. The qualified personnel in the local area were another key advantage. Besides the team at the plant itself, numerous jobs will be created with suppliers and service providers, both within the grounds of the new facility and across the local region.
The BMW Group has been operating a representative office in Hungary since 2004 and enjoys long-standing, positive relations with suppliers in the country. Last year materials and services worth €1.4 billion were purchased in Hungary.
The plant in Debrecen will set new standards in digitalisation, sustainability and flexibility. In addition, it will be a technology leader, with innovative solutions for automation, state-of-the-art assistance systems and flexible logistics applications. In keeping with the BMW Group’s principle of the highly flexible production system, the new facility will manufacture conventionally as well as electrically powered vehicles, all on a single production line.
